City Collection - 317

Designed in Indy, For Indy

The 317 collection is a perfect fusion of high-end quality and localized passion. Designed for those who appreciate quality and a timeless style. More than just an accessory, it's a statement of Indy pride.

How it started

After years of R&D we launched DYLF Hats back in 2023. We were tired of 'good enough.' We wanted better fits, fun patterns, and fabrics that actually felt good to wear all day. We spent years dialing in the crown height, the curve of the brim, and the stitching details until we had a product we were proud to put our name on.

Fast forward to 2025, we kept looking back at where we started. Indianapolis.

Enter the City Collection

A love letter to Indy

317 is our area code. It's home, where we were born, where we're raising our families, where this whole thing was built. The colors of this city and the Indiana teams were woven into our DNA.

We designed this collection because Indianapolis deserves better than fast fashion, iron-on logos, and gas station trucker hats.

The 317 Collection was built with intention. It isn't the loud, fun DYLF vibe. It's roots. It's heritage. It's the same obsessive DYLF quality, just told through a different lens. A way to honor where we're from and connect with people who feel the same way about their home.

This is for the locals, the lifers, and anyone who knows that representing your city shouldn't mean sacrificing quality.

This isn't souvenir shop filler. This is a tribute to the city that made us.

DYLF is fun you can wear. 317 is pride you can rep.

Both built the same way, no shortcuts, no settling, no BS.

  • City Edition - 317

  • Home Team

  • On the Road