THE 317 EDITION - Shipping in March

You asked for them so we are bringing 'em back.

As requested by you guys we are restocking two of our most popular models.

  • The Saltwater Essential Rope
  • The Bayside Modern Dad

Shipping Summer 2026.

Don't miss out this time.

Next Drop - Coming Soon

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Collections

  • Essesential Rope

    The hat that started it all. We couldn't find a hat that could keep up with our lifestyles so we created it. Designed for maximum performance and timeless style.

  • Modern Dad

    We took the Dad hat and elevated. Premium materials that are meant to take a beating, proper sizing for a better fit but that classic dad hat look.

  • Flat Bill Panel

    A modern flat bill design offering a comfortable fit, water-resistant shell, breathable laser cut panels, and moisture wicking technology.

  • Quilted

    A quilted front panel adds a touch of luxe, while the adjustable snapback and premium materials ensure a flawless fit and extreme durability.
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